Facebook’s secret psychology experiment on users’ emotions

Editorial:  Interesting findings along with Facebook’s (and other big boys’) ability (& desire) to keep watch on all of us—not only for economic reasons but political as well.

Facebook altered the tone of the users’ news feed to highlight either positive or negative posts from their friends, which were seen on their news feed.  They then monitored the users’ response, to see whether their friends’ attitude had an impact on their own.  “The results show emotional contagion,” wrote a team of Facebook scientists, in a paper published by the PNAS journal – Proceedings of the National Academy of Scientists of the United States.

Posted in Brain, Emotions.